:root{--paper:#F6F1E7;--surface:#FFFFFF;--surface-2:#EFE8DA;--deep:#082E32;--deep-2:#0E3D41;--deep-3:#134B50;
--ink:#0F1F22;--ink-2:#465B5E;--ink-3:#728487;--line:#E2DACA;--line-2:#CFC4AD;
--lime:#D7EE73;--lime-ink:#4F6A00;--teal:#1F8E99;--teal-lt:#45BEC8;--warn:#8F5400;--warn-bg:#FBF1DF;--good:#136B49;--good-bg:#E6F3EC;--info-bg:#E4F0F1;
--on-deep:#EEF3EC;--on-deep-2:#A9BFBE;--shadow:0 1px 2px rgba(8,46,50,.06),0 14px 34px -22px rgba(8,46,50,.45);
--r:16px;color-scheme:light}
*{box-sizing:border-box}html{scroll-behavior:smooth}html,body{margin:0;padding:0}
body{background:var(--paper);color:var(--ink);font-family:"Source Sans 3",system-ui,sans-serif;font-size:16.5px;line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img,video{max-width:100%;display:block}
h1,h2,h3,h4{font-family:Archivo,system-ui,sans-serif;margin:0;letter-spacing:-.018em;text-wrap:balance}
h1{font-size:clamp(32px,5.4vw,56px);font-weight:700;line-height:1.04;letter-spacing:-.03em}
h2{font-size:clamp(24px,3.8vw,36px);font-weight:700;line-height:1.12}
h3{font-size:clamp(17px,2.3vw,20px);font-weight:600;line-height:1.3}
h4{font-size:15.5px;font-weight:600}
p{margin:0}ul,ol{margin:0}
a{color:var(--teal);text-underline-offset:3px}
.serif{font-family:Fraunces,Georgia,serif;font-weight:400;letter-spacing:-.01em}
.mono,.num{font-family:"IBM Plex Mono",ui-monospace,monospace;font-variant-numeric:tabular-nums}
.eyebrow{font-family:"IBM Plex Mono",monospace;font-size:11px;letter-spacing:.16em;text-transform:uppercase;color:var(--ink-3)}
.wrap{max-width:1160px;margin:0 auto;padding-inline:20px}
.col{max-width:720px}
:focus-visible{outline:2px solid var(--teal);outline-offset:3px}
@media(prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important;scroll-behavior:auto!important}}
.skip{position:absolute;left:-999px;top:8px;background:var(--deep);color:#fff;padding:8px 12px;border-radius:8px;z-index:100}
.skip:focus{left:8px}
/* top bar */
.top{background:var(--deep);color:var(--on-deep-2);font-family:"IBM Plex Mono",monospace;font-size:11.5px;letter-spacing:.06em;text-transform:uppercase}
.top .wrap{display:flex;justify-content:space-between;align-items:center;gap:12px;min-height:40px;flex-wrap:wrap;padding-block:6px}
.top b{color:#fff;font-weight:500}.top a{color:var(--lime);text-decoration:none}
/* hero */
.hero{background:var(--deep);color:var(--on-deep);padding-block:clamp(36px,6vw,72px) clamp(40px,6vw,72px);position:relative;overflow:hidden}
.hero::after{content:"";position:absolute;inset:auto -10% -40% auto;width:60vw;height:60vw;max-width:760px;max-height:760px;border-radius:50%;background:radial-gradient(closest-side,rgba(215,238,115,.16),transparent 70%);pointer-events:none}
.hero .wrap{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.95fr);gap:clamp(24px,5vw,64px);align-items:center;position:relative}
@media(max-width:880px){.hero .wrap{grid-template-columns:1fr}}
.hero .eyebrow{color:var(--lime)}
.hero h1{color:#fff;margin-top:12px;max-width:16ch}
.hero .lede{font-size:clamp(17px,2.1vw,20px);color:var(--on-deep-2);max-width:56ch;margin-top:18px}
.hbtns{display:flex;flex-wrap:wrap;gap:10px;margin-top:26px}
.hb{display:inline-flex;align-items:center;gap:8px;font-family:Archivo,sans-serif;font-weight:600;font-size:14.5px;padding:13px 20px;border-radius:10px;text-decoration:none;background:var(--lime);color:var(--deep);min-height:46px;transition:transform .12s,background .12s}
.hb:hover{background:#E4F58E;transform:translateY(-1px)}
.hb.sec{background:transparent;color:#fff;border:1.5px solid rgba(255,255,255,.34)}
.hb.sec:hover{background:rgba(255,255,255,.08)}
.hb.dark{background:var(--deep);color:#fff}.hb.dark:hover{background:var(--deep-2)}
.hb.teal{background:var(--teal);color:#fff}.hb.teal:hover{background:#1A7C86}
.hb.ghost{background:#fff;color:var(--deep);border:1.5px solid var(--line-2)}.hb.ghost:hover{background:var(--surface-2)}
.hmeta{display:flex;flex-wrap:wrap;gap:8px 22px;font-family:"IBM Plex Mono",monospace;font-size:12px;color:var(--on-deep-2);border-top:1px solid rgba(255,255,255,.14);padding-top:18px;margin-top:30px}
.hmeta b{color:#fff;font-weight:500}
.hero-art{position:relative;min-width:0}
.hero-art .main{border-radius:20px;overflow:hidden;box-shadow:0 30px 70px -30px rgba(0,0,0,.7);aspect-ratio:4/5;background:var(--deep-2)}
.hero-art .main img{width:100%;height:100%;object-fit:cover}
.hero-art .float{position:absolute;left:-5%;bottom:-8%;width:38%;border-radius:14px;overflow:hidden;box-shadow:0 24px 50px -24px rgba(0,0,0,.8);border:4px solid var(--deep);aspect-ratio:4/5;background:var(--deep-2)}
.hero-art .float img{width:100%;height:100%;object-fit:cover}
.hero-art .cap{position:absolute;right:14px;top:14px;background:rgba(8,46,50,.8);backdrop-filter:blur(6px);color:#fff;font-family:"IBM Plex Mono",monospace;font-size:10.5px;letter-spacing:.1em;padding:5px 9px;border-radius:6px}
@media(max-width:880px){.hero-art{margin-top:8px;padding-bottom:9%}.hero-art .float{left:-2%}}
/* nav */
nav.jump{position:sticky;top:0;z-index:40;background:color-mix(in srgb,var(--paper) 92%,transparent);backdrop-filter:blur(10px);border-bottom:1px solid var(--line);overflow-x:auto;scrollbar-width:none}
nav.jump::-webkit-scrollbar{display:none}
nav.jump ol{display:flex;gap:2px;list-style:none;margin:0;padding:0 14px;white-space:nowrap}
nav.jump a{display:block;padding:13px 10px;font-family:"IBM Plex Mono",monospace;font-size:11.5px;letter-spacing:.06em;text-transform:uppercase;color:var(--ink-3);text-decoration:none;border-bottom:2px solid transparent}
nav.jump a:hover,nav.jump a.on{color:var(--deep);border-bottom-color:var(--lime)}
section{padding-block:clamp(44px,6.5vw,76px) 0;scroll-margin-top:52px}
.sec-head{display:flex;flex-direction:column;gap:8px;margin-bottom:26px}
.sec-head .lede{font-size:17.5px;color:var(--ink-2);max-width:64ch;margin-top:4px}
.col>*+*{margin-top:15px}
.rule{height:1px;background:var(--line);margin-top:clamp(44px,6.5vw,70px)}
.note{border-left:3px solid var(--teal);background:var(--info-bg);padding:16px 18px;border-radius:0 12px 12px 0;font-size:15.5px}
.note.warn{border-color:var(--warn);background:var(--warn-bg)}
.note.good{border-color:var(--good);background:var(--good-bg)}
.note.lime{border-color:var(--lime-ink);background:#F1F8D3}
.note h4{margin-bottom:6px}
/* stats */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:12px}
@media(max-width:820px){.stats{grid-template-columns:repeat(2,1fr)}}
.stat{background:var(--surface);border:1px solid var(--line);border-radius:var(--r);padding:18px 18px 16px;box-shadow:var(--shadow)}
.stat .v{font-family:"IBM Plex Mono",monospace;font-size:clamp(24px,3.4vw,34px);font-weight:500;color:var(--deep);letter-spacing:-.02em;line-height:1}
.stat .v small{font-size:.5em;color:var(--ink-3);margin-left:4px}
.stat p{font-size:13.5px;color:var(--ink-2);margin-top:8px;line-height:1.4}
/* direction cards */
.dirs{display:grid;grid-template-columns:1fr 1fr;gap:18px}
@media(max-width:820px){.dirs{grid-template-columns:1fr}}
.dir{border-radius:var(--r);overflow:hidden;background:var(--surface);border:1px solid var(--line);box-shadow:var(--shadow);display:flex;flex-direction:column}
.dir .shots{display:grid;grid-template-columns:repeat(3,1fr);gap:3px;background:var(--line)}
.dir .shots span{display:block;aspect-ratio:4/5;overflow:hidden;background:var(--surface-2)}
.dir .shots img{width:100%;height:100%;object-fit:cover;cursor:zoom-in;transition:transform .35s}
.dir .shots img:hover{transform:scale(1.03)}
.dir .bd{padding:20px 20px 22px;display:flex;flex-direction:column;gap:9px}
.dir .k{font-family:"IBM Plex Mono",monospace;font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--teal)}
.dir h3{font-size:clamp(20px,2.6vw,25px)}
.dir .line{font-size:clamp(21px,2.6vw,26px);color:var(--deep);line-height:1.15;margin-top:2px}
.dir p{font-size:15px;color:var(--ink-2)}
.dir .role{margin-top:auto;padding-top:10px;display:flex;gap:6px;flex-wrap:wrap}
.chip{font-family:"IBM Plex Mono",monospace;font-size:10.5px;letter-spacing:.06em;text-transform:uppercase;padding:4px 9px;border-radius:99px;background:var(--surface-2);color:var(--ink-2)}
.chip.l{background:#EDF6C8;color:var(--lime-ink)}.chip.t{background:var(--info-bg);color:var(--teal)}.chip.d{background:var(--deep);color:#fff}
.grid{display:grid;gap:14px}.grid>*{min-width:0}
.g3{grid-template-columns:repeat(auto-fit,minmax(225px,1fr))}
.g2{grid-template-columns:repeat(auto-fit,minmax(280px,1fr))}
.card{border:1px solid var(--line);border-radius:14px;background:var(--surface);padding:18px 19px;box-shadow:var(--shadow)}
.card.dark{background:var(--deep-2);border-color:transparent;color:var(--on-deep)}
.card.dark .ct{color:#fff}.card.dark p{color:var(--on-deep-2)}
.card.lime{background:var(--lime);border-color:transparent}.card.lime .cl{color:var(--lime-ink)}.card.lime .ct,.card.lime p{color:var(--deep)}
.card .ct{font-family:Archivo,sans-serif;font-weight:600;font-size:16.5px;margin-bottom:6px}
.card .cl{font-family:"IBM Plex Mono",monospace;font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-3);margin-bottom:8px;display:block}
.card p{font-size:14.5px;color:var(--ink-2)}
ul.plain{padding-left:20px}ul.plain li{margin-block:6px}
/* gallery */
.gal{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
@media(max-width:1000px){.gal{grid-template-columns:repeat(3,1fr)}}
@media(max-width:640px){.gal{grid-template-columns:repeat(2,1fr);gap:10px}}
.gi{margin:0;background:var(--surface);border:1px solid var(--line);border-radius:14px;overflow:hidden;box-shadow:var(--shadow);display:flex;flex-direction:column;min-width:0}
.gi .im{position:relative;background:var(--surface-2);aspect-ratio:4/5;overflow:hidden}
.gi .im img.top{object-position:top}
.gi .im img{width:100%;height:100%;object-fit:cover;cursor:zoom-in;transition:transform .35s}
.gi .im img:hover{transform:scale(1.03)}
.fmt{position:absolute;top:9px;left:9px;background:rgba(8,46,50,.84);color:#fff;font-family:"IBM Plex Mono",monospace;font-size:10px;letter-spacing:.08em;padding:3px 7px;border-radius:5px;pointer-events:none}
.gi .bd{padding:12px 13px 13px;display:flex;flex-direction:column;gap:5px;flex:1}
.gi .hl{font-family:Archivo,sans-serif;font-weight:600;font-size:14.5px;line-height:1.3}
.gi .ds{font-size:13px;color:var(--ink-2);line-height:1.45}
.gi .tags{display:flex;flex-wrap:wrap;gap:5px;margin-top:auto;padding-top:7px}
.gi .chip{font-size:9.5px;padding:3px 7px}
/* carousel strips */
.strip-h{display:flex;align-items:end;justify-content:space-between;gap:14px;margin:30px 0 12px}
.strip-h h3{font-size:clamp(18px,2.4vw,22px)}
.strip-h p{font-size:14.5px;color:var(--ink-2);max-width:60ch;margin-top:4px}
.strip-h .ctrl{display:none;gap:6px;flex:0 0 auto}
@media(min-width:700px){.strip-h .ctrl{display:flex}}
.strip-h button{width:38px;height:38px;border-radius:50%;border:1.5px solid var(--line-2);background:#fff;cursor:pointer;color:var(--deep);font-size:18px;display:grid;place-items:center}
.strip-h button:hover{background:var(--surface-2)}
.strip{display:flex;gap:12px;overflow-x:auto;scroll-snap-type:x mandatory;padding:4px 20px 14px;margin:0 -20px;scrollbar-width:thin;-webkit-overflow-scrolling:touch}
.strip>figure{flex:0 0 clamp(210px,26vw,270px);scroll-snap-align:start;margin:0;background:var(--surface);border:1px solid var(--line);border-radius:14px;overflow:hidden;box-shadow:var(--shadow)}
.strip>figure .im{aspect-ratio:4/5;background:var(--surface-2);overflow:hidden;position:relative}
.strip>figure img{width:100%;height:100%;object-fit:cover;cursor:zoom-in}
.strip figcaption{padding:10px 12px 12px;font-size:13px;color:var(--ink-2);line-height:1.4}
.strip figcaption b{display:block;font-family:Archivo,sans-serif;font-weight:600;font-size:13.5px;color:var(--ink);margin-bottom:2px}
.strip .n{position:absolute;top:8px;right:8px;background:rgba(8,46,50,.84);color:#fff;font-family:"IBM Plex Mono",monospace;font-size:10px;padding:2px 6px;border-radius:5px}
/* phone / feed */
.feedwrap{display:grid;grid-template-columns:minmax(0,340px) minmax(0,1fr);gap:34px;align-items:start}
.feedwrap>*{min-width:0}
@media(max-width:860px){.feedwrap{grid-template-columns:minmax(0,1fr)}}
.phone{background:#0A1F22;border-radius:36px;padding:11px;box-shadow:0 26px 60px -30px rgba(0,0,0,.7);max-width:340px;margin-inline:auto;border:1px solid rgba(255,255,255,.08)}
.screen{background:#fff;border-radius:26px;overflow:hidden}
.igbar{display:flex;align-items:center;gap:10px;padding:12px 14px;border-bottom:1px solid #EEE}
.ava{width:40px;height:40px;border-radius:50%;background:var(--deep);display:grid;place-items:center;color:var(--lime);font-family:Archivo,sans-serif;font-weight:700;font-size:17px;flex:0 0 auto}
.ighandle{font-family:Archivo,sans-serif;font-weight:600;font-size:13.5px;line-height:1.2;color:#111}
.ighandle small{display:block;font-weight:400;font-size:11px;color:#777;font-family:"Source Sans 3",sans-serif}
.igstats{display:flex;gap:16px;padding:10px 14px;border-bottom:1px solid #EEE}
.igstats div{font-size:11px;color:#777;text-align:center;flex:1}
.igstats b{display:block;font-family:Archivo,sans-serif;font-size:14px;color:#111}
.feed{display:grid;grid-template-columns:repeat(3,1fr);gap:2px;background:#EEE}
.feed span{position:relative;display:block;aspect-ratio:1/1;overflow:hidden;background:#F3F3F3}
.feed img{width:100%;height:100%;object-fit:cover}
.feed span.reel::after{content:"";position:absolute;top:6px;right:6px;width:0;height:0;border-left:9px solid rgba(255,255,255,.95);border-top:5.5px solid transparent;border-bottom:5.5px solid transparent;filter:drop-shadow(0 1px 2px rgba(0,0,0,.5))}
/* table */
.tw{overflow-x:auto;border:1px solid var(--line);border-radius:12px;background:var(--surface);box-shadow:var(--shadow)}
table{border-collapse:collapse;width:100%;font-size:14px;min-width:540px}
th,td{text-align:left;padding:10px 14px;border-bottom:1px solid var(--line);vertical-align:top}
thead th{font-family:Archivo,sans-serif;font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--ink-3);font-weight:600;background:var(--surface-2)}
tbody tr:last-child td{border-bottom:0}
tr.hl td{background:#F5FADF}
/* video */
.vgrid{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:16px}
.vc{background:var(--surface);border:1px solid var(--line);border-radius:14px;overflow:hidden;box-shadow:var(--shadow);display:flex;flex-direction:column}
.vc .im{position:relative;background:#0A1F22;aspect-ratio:9/16}
.vc video{width:100%;height:100%;object-fit:cover}
.dur{position:absolute;bottom:10px;right:10px;background:rgba(8,46,50,.86);color:#fff;font-family:"IBM Plex Mono",monospace;font-size:10.5px;padding:3px 7px;border-radius:5px;pointer-events:none}
.vc .bd{padding:13px 14px 15px;display:flex;flex-direction:column;gap:6px;flex:1}
.vc .hl{font-family:Archivo,sans-serif;font-weight:600;font-size:15px}
.vc .ds{font-size:13.5px;color:var(--ink-2)}
.vc .tags{display:flex;flex-wrap:wrap;gap:5px;margin-top:auto;padding-top:7px}
.src{display:grid;grid-template-columns:minmax(0,300px) minmax(0,1fr);gap:26px;align-items:start;background:var(--deep);color:var(--on-deep);border-radius:var(--r);padding:clamp(18px,3vw,28px)}
@media(max-width:820px){.src{grid-template-columns:1fr}}
.src .vid{border-radius:12px;overflow:hidden;background:#000;aspect-ratio:9/16;max-width:300px}
.src .vid video{width:100%;height:100%;object-fit:cover}
.src h3{color:#fff;font-size:clamp(20px,2.6vw,26px)}
.src p{color:var(--on-deep-2);font-size:15px;margin-top:10px}
.src .frames{display:grid;grid-template-columns:repeat(4,1fr);gap:8px;margin-top:16px}
.src .frames span{display:block;aspect-ratio:9/16;border-radius:8px;overflow:hidden;background:var(--deep-2)}
.src .frames img{width:100%;height:100%;object-fit:cover;cursor:zoom-in}
.src .kpi{display:flex;gap:18px;flex-wrap:wrap;margin-top:16px;padding-top:14px;border-top:1px solid rgba(255,255,255,.14)}
.src .kpi div{font-size:12.5px;color:var(--on-deep-2)}
.src .kpi b{display:block;font-family:"IBM Plex Mono",monospace;font-size:22px;color:var(--lime);font-weight:500}
/* before / after */
.ba{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.4fr);gap:22px;align-items:start}
@media(max-width:900px){.ba{grid-template-columns:1fr}}
.shots2{display:grid;grid-template-columns:1fr 1fr;gap:10px}
.shots3{display:grid;grid-template-columns:repeat(3,1fr);gap:10px}
@media(max-width:560px){.shots3{grid-template-columns:repeat(3,1fr);gap:6px}}
.ph{border-radius:14px;overflow:hidden;border:1px solid var(--line);background:var(--surface-2);aspect-ratio:1/2;position:relative;box-shadow:var(--shadow)}
.ph img{width:100%;height:100%;object-fit:cover;object-position:top;cursor:zoom-in}
.ph .lb{position:absolute;bottom:8px;left:8px;right:8px;background:rgba(8,46,50,.84);color:#fff;font-family:"IBM Plex Mono",monospace;font-size:10px;letter-spacing:.06em;padding:4px 7px;border-radius:5px;text-align:center;pointer-events:none}
.ph.new{border-color:var(--lime-ink)}
.ba-h{display:flex;align-items:center;gap:8px;margin-bottom:10px;font-family:"IBM Plex Mono",monospace;font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--ink-3)}
.ba-h i{width:8px;height:8px;border-radius:50%;background:var(--warn);display:inline-block}
.ba-h.new i{background:var(--lime-ink)}
/* q */
.qa{border:1px solid var(--line);border-left:4px solid var(--lime-ink);border-radius:0 14px 14px 0;background:var(--surface);padding:20px 22px;box-shadow:var(--shadow)}
.qa+.qa{margin-top:14px}
.qa .qn{font-family:"IBM Plex Mono",monospace;font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--lime-ink);margin-bottom:7px}
.qa h3{margin-bottom:8px}
.qa p{font-size:15px;color:var(--ink-2)}.qa p+p{margin-top:9px}
/* band */
.band{background:var(--deep);color:var(--on-deep);border-radius:var(--r);padding:clamp(22px,4vw,36px);display:grid;gap:16px;position:relative;overflow:hidden}
.band::after{content:"";position:absolute;right:-20%;top:-60%;width:420px;height:420px;border-radius:50%;background:radial-gradient(closest-side,rgba(215,238,115,.18),transparent 70%);pointer-events:none}
.band>*{position:relative}
.band h3{color:#fff;font-size:clamp(20px,3vw,27px)}
.band p{color:var(--on-deep-2);max-width:62ch}
.band .row{display:flex;flex-wrap:wrap;gap:10px}
footer{margin-top:clamp(50px,7vw,84px);background:var(--deep);color:var(--on-deep-2);padding-block:36px 44px;font-size:13.5px}
footer .wrap{display:grid;gap:11px}
footer b{color:#fff;font-weight:500}footer a{color:#fff}

/* motion */
html.js .reveal{opacity:0;transform:translateY(18px);transition:opacity .7s cubic-bezier(.2,.7,.2,1),transform .7s cubic-bezier(.2,.7,.2,1);transition-delay:var(--d,0s)}
html.js .reveal.in{opacity:1;transform:none}
@keyframes fadeUp{from{opacity:0;transform:translateY(16px)}to{opacity:1;transform:none}}
@keyframes scaleIn{from{opacity:0;transform:scale(.96) translateY(10px)}to{opacity:1;transform:none}}
@keyframes bob{0%,100%{transform:translateY(0)}50%{transform:translateY(-6px)}}
.hero .eyebrow,.hero h1,.hero .lede,.hero .hbtns,.hero .hmeta{animation:fadeUp .8s cubic-bezier(.2,.7,.2,1) both}
.hero h1{animation-delay:.08s}.hero .lede{animation-delay:.18s}.hero .hbtns{animation-delay:.28s}.hero .hmeta{animation-delay:.38s}
.hero-art .main{animation:scaleIn 1s cubic-bezier(.2,.7,.2,1) .15s both}
.hero-art .float{animation:scaleIn .9s cubic-bezier(.2,.7,.2,1) .5s both,bob 6s ease-in-out 1.5s infinite}
@media(prefers-reduced-motion:reduce){html.js .reveal{opacity:1;transform:none}.hero .eyebrow,.hero h1,.hero .lede,.hero .hbtns,.hero .hmeta,.hero-art .main,.hero-art .float{animation:none}}
/* marquee */
.marquee{background:var(--deep);padding:0 0 26px;overflow:hidden;position:relative}
.marquee::before,.marquee::after{content:"";position:absolute;top:0;bottom:0;width:80px;z-index:2;pointer-events:none}
.marquee::before{left:0;background:linear-gradient(90deg,var(--deep),transparent)}.marquee::after{right:0;background:linear-gradient(270deg,var(--deep),transparent)}
.marquee .track{display:flex;gap:12px;width:max-content;animation:marquee 70s linear infinite}
.marquee:hover .track{animation-play-state:paused}
.marquee .track span{display:block;width:170px;aspect-ratio:4/5;border-radius:10px;overflow:hidden;background:var(--deep-2);box-shadow:0 12px 30px -16px rgba(0,0,0,.7)}
.marquee .track img{width:100%;height:100%;object-fit:cover;cursor:zoom-in}
@keyframes marquee{from{transform:translateX(0)}to{transform:translateX(-50%)}}
@media(prefers-reduced-motion:reduce){.marquee .track{animation:none}.marquee{overflow-x:auto}}
@media(max-width:640px){.marquee .track span{width:132px}.marquee .track{animation-duration:50s}}
/* funnel */
.funnel{background:var(--surface);border:1px solid var(--line);border-radius:var(--r);padding:20px 20px 16px;box-shadow:var(--shadow)}
.funnel .fh{display:flex;justify-content:space-between;gap:12px;align-items:baseline;flex-wrap:wrap;margin-bottom:12px}
.funnel .fh h3{font-size:16px}.funnel .fh span{font-family:"IBM Plex Mono",monospace;font-size:11px;color:var(--ink-3);letter-spacing:.06em;text-transform:uppercase}
.frow{display:grid;grid-template-columns:minmax(120px,170px) 1fr auto;gap:10px 14px;align-items:center;padding:7px 0;border-top:1px dashed var(--line)}
.frow:first-of-type{border-top:0}
.frow .l{font-size:14px;color:var(--ink-2)}.frow .l small{display:block;font-family:"IBM Plex Mono",monospace;font-size:10.5px;color:var(--ink-3)}
.frow .bar{height:22px;background:var(--surface-2);border-radius:6px;overflow:hidden;position:relative}
.frow .bar i{display:block;height:100%;width:0;background:var(--deep-2);border-radius:6px;transition:width 1.2s cubic-bezier(.2,.7,.2,1);min-width:4px}
.frow.hot .bar i{background:var(--lime-ink)}
.frow.drop .bar i{background:#B33A2B}
.frow .v{font-family:"IBM Plex Mono",monospace;font-size:14px;color:var(--ink);white-space:nowrap;text-align:right}
.frow .v small{display:block;font-size:11px;color:var(--ink-3)}
.funnel .fnote{margin-top:12px;font-size:13.5px;color:var(--ink-2);display:flex;gap:8px;align-items:flex-start}
.funnel .fnote b{color:#B33A2B}
@media(max-width:560px){.frow{grid-template-columns:1fr auto;gap:4px 10px}.frow .bar{grid-column:1/-1;order:3}.frow .l{font-size:13.5px}}
.in .frow .bar i,html:not(.js) .frow .bar i{width:var(--w)}
.stats .v{transition:none}
/* campaigns */
.camps{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}
@media(max-width:860px){.camps{grid-template-columns:1fr}}
.camp{background:var(--surface);border:1px solid var(--line);border-radius:var(--r);overflow:hidden;box-shadow:var(--shadow);display:grid;grid-template-columns:150px 1fr}
@media(max-width:520px){.camp{grid-template-columns:1fr}}
.camp .im{background:var(--surface-2);display:grid;grid-template-rows:1fr 1fr;gap:2px}
@media(max-width:520px){.camp .im{grid-template-rows:none;grid-template-columns:1fr 1fr;aspect-ratio:2/1}}
.camp .im span{display:block;overflow:hidden;min-height:0}
.camp .im img{width:100%;height:100%;object-fit:cover;cursor:zoom-in}
.camp .bd{padding:18px 18px 16px;display:flex;flex-direction:column;gap:9px;min-width:0}
.camp .k{font-family:"IBM Plex Mono",monospace;font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--teal)}
.camp h3{font-size:19px}
.camp .hook{font-family:Fraunces,Georgia,serif;font-size:17px;line-height:1.35;color:var(--deep);border-left:3px solid var(--lime);padding-left:12px}
.camp .hook i{font-style:italic}
.camp dl{display:grid;grid-template-columns:auto 1fr;gap:5px 12px;font-size:13.5px;margin:2px 0 0}
.camp dt{font-family:"IBM Plex Mono",monospace;font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-3);padding-top:2px}
.camp dd{margin:0;color:var(--ink-2)}
.camp dd b{color:var(--ink);font-weight:600}
.kw{display:flex;flex-wrap:wrap;gap:6px}
.kw span{font-size:12.5px;padding:4px 9px;border-radius:99px;background:var(--surface-2);color:var(--ink-2);border:1px solid var(--line)}
.kw span.hot{background:#EDF6C8;border-color:#D9E9A0;color:var(--lime-ink)}
.kwgrid{display:grid;grid-template-columns:repeat(auto-fit,minmax(230px,1fr));gap:14px;margin-top:16px}
.kwbox{background:var(--surface);border:1px solid var(--line);border-radius:14px;padding:16px 17px;box-shadow:var(--shadow)}
.kwbox .cl{font-family:"IBM Plex Mono",monospace;font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;color:var(--ink-3);margin-bottom:9px;display:block}
.rules{display:grid;grid-template-columns:repeat(auto-fit,minmax(200px,1fr));gap:10px;margin-top:16px}
.rule-c{background:var(--deep);color:var(--on-deep);border-radius:12px;padding:14px 15px;font-size:14px}
.rule-c b{display:block;color:var(--lime);font-family:"IBM Plex Mono",monospace;font-size:10.5px;letter-spacing:.12em;text-transform:uppercase;margin-bottom:6px}
.rule-c p{color:var(--on-deep-2)}

/* lightbox */
dialog.lb{border:0;padding:0;background:transparent;max-width:min(96vw,1100px);max-height:96vh;margin:auto}
dialog.lb::backdrop{background:rgba(5,20,22,.88);backdrop-filter:blur(4px)}
dialog.lb figure{margin:0;display:grid;gap:10px;justify-items:center}
dialog.lb img{max-width:min(96vw,1100px);max-height:86vh;width:auto;height:auto;border-radius:12px;box-shadow:0 30px 80px -30px rgba(0,0,0,.9)}
dialog.lb figcaption{color:#fff;font-size:14px;text-align:center;max-width:70ch;padding-inline:10px}
dialog.lb button{position:fixed;top:14px;right:14px;width:44px;height:44px;border-radius:50%;border:0;background:rgba(255,255,255,.14);color:#fff;font-size:22px;cursor:pointer}
dialog.lb button:hover{background:rgba(255,255,255,.26)}

/* ---- stage 1 v2: concept blocks ---- */
.top .stages{display:flex;gap:14px;align-items:center;flex-wrap:wrap}
.top .stages b{color:var(--lime)}
.concept{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,1fr);gap:clamp(18px,3vw,36px);align-items:start;padding:clamp(26px,4vw,40px) 0;border-top:1px solid var(--line)}
.concept:first-of-type{border-top:0;padding-top:6px}
@media(max-width:860px){.concept{grid-template-columns:1fr}}
.concept.flip .media{order:2}
@media(max-width:860px){.concept.flip .media{order:0}}
.concept .k{font-family:"IBM Plex Mono",monospace;font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--teal);display:flex;gap:8px;align-items:center;flex-wrap:wrap}
.concept .k i{display:inline-grid;place-items:center;width:22px;height:22px;border-radius:50%;background:var(--deep);color:var(--lime);font-style:normal;font-size:11px;font-weight:600}
.concept h3{font-size:clamp(22px,3vw,30px);margin-top:10px;letter-spacing:-.02em}
.concept .hook{font-family:Fraunces,Georgia,serif;font-size:clamp(18px,2.2vw,22px);line-height:1.35;color:var(--deep);border-left:3px solid var(--lime);padding-left:14px;margin-top:12px}
.concept .hook i{font-style:italic}
.concept dl{display:grid;grid-template-columns:auto 1fr;gap:7px 14px;font-size:14.5px;margin:16px 0 0}
.concept dt{font-family:"IBM Plex Mono",monospace;font-size:10.5px;letter-spacing:.1em;text-transform:uppercase;color:var(--ink-3);padding-top:3px}
.concept dd{margin:0;color:var(--ink-2)}
.concept dd b{color:var(--ink);font-weight:600}
.concept .kw{margin-top:14px}
.concept .role{margin-top:14px;display:flex;gap:6px;flex-wrap:wrap}
.media{display:grid;gap:10px;min-width:0}
.media .row{display:grid;grid-template-columns:repeat(3,1fr);gap:10px}
.media .row.two{grid-template-columns:1fr 1fr}
.media .shot{border-radius:14px;overflow:hidden;background:var(--surface-2);border:1px solid var(--line);aspect-ratio:4/5;position:relative;box-shadow:var(--shadow)}
.media .shot.sq{aspect-ratio:1/1}.media .shot.wide{aspect-ratio:3/2}
.media .shot img{width:100%;height:100%;object-fit:cover;cursor:zoom-in;transition:transform .35s}
.media .shot img:hover{transform:scale(1.03)}
.media .shot .fmt{top:8px;left:8px}
.media .vid{border-radius:14px;overflow:hidden;background:#0A1F22;border:1px solid var(--line);box-shadow:var(--shadow);position:relative}
.media .vid video{width:100%;aspect-ratio:9/16;object-fit:cover;display:block;background:#0A1F22}
.media .withvid{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1.1fr);gap:10px;align-items:stretch}
.media .withvid .col2{display:grid;grid-template-rows:1fr 1fr;gap:10px;min-height:0}
.media .withvid .col2 .shot{aspect-ratio:auto;height:100%;min-height:0}
.media .withvid .col2 .shot img{object-position:center 20%}
@media(max-width:480px){.media .withvid{grid-template-columns:1fr 1fr}}
.media figcaption{font-size:12.5px;color:var(--ink-3);margin-top:-2px}
.media .strip{margin:0;padding:2px 0 6px}
.media .strip>figure{flex-basis:clamp(150px,20vw,190px)}
.media .strip figcaption{padding:8px 10px 10px;font-size:12px}
.media .strip figcaption b{font-size:12.5px}
.concept .assets{font-size:13px;color:var(--ink-3);margin-top:10px}
@media(max-width:480px){.media .row .fmt{font-size:8.5px;padding:2px 5px;letter-spacing:.04em}.media .row{gap:8px}}